Tag Archive for: citações de marketing

101 excelentes Citações sobre Marketing Digital

09 Jan

A HubSpot lançou mais um excelente documento. Desta vez reuniu 101 citações de diversas personalidades ligadas ao marketing e ao mundo digital.


If you wait until there is another case study in your industry, you will be too late.

Seth Godin
Autor do livro “Permission Marketing”


People share, read and generally engage more with any type of content when it’s surfaced through friends & people they know and trust.

Malorie Lucich
Facebook Marketing


No matter what, the very first piece of social media real estate I’d start with is a blog.

Chris Brogan
Fundador do New Marketing Labs


Instead of one-way interruption, Web marketing is about delivering useful content at just the precise moment that a buyer needs it.

David Meerman Scott
Marketing Strategist
Autor do livro “The New rules of Marketing and PR”


Increasingly, the mass marketing is turning into a mass of niches.

Chris Anderson
Autor de “The Long Tail”


When you enchant People, your goal is not to make money from them or to get them to do what you want, but to fill them with great delight.

Guy Kawasaki
Fundador da empresa Alltop.com


Remarkable social media content and great sales copy are pretty much the same” — plain spoken words designed to focus on the needs of the reader, listener, or viewer.

Brian Clark
Fundador do CopyBlogger


The next time you hear a social media myth, question it. Ask for the proof, and ask out loud.

Dan Zarrella
Especialista em Marketing
Empresa Hubspot


Bring the best of your authentic self to every opportunity.

John Jantsch
Autor do livro “Duct Tape Marketing”


There are no magic wands, no hidden tricks, and no secret handshakes that can bring you immediate success, but with time, energy, and determination you can get there.

Darren Rowse
Fundador do PROBLOGGER


Your culture is your brand.

Tony Hsieh
CEO da Zappos.com


Focus on the core problem your business solves & put out lots of content  & enthusiasm, & ideas about how to solve that problem.

Laura Fitton
Fundadora da Oneforty.com


You can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new.

Steve Jobs


The biggest mistake we see companies make when they first hit Twitter is to think about it as a channel to push out information.

Tim O´Reilly @ Sarah Milstein
Autores do livro “Twitter Book”


Clarity trumps persuasion

Dr. Flint Mcglaughlin
Director da Meclabs


Don’t be afraid to get creative and experiment with your marketing.

Mike Volpe
Responsável de Marketing da Hubspot


You need the kind of objectivity that makes you forget everything you’ve heard, clear the table, and do a factual study like a scientist would.

Steve Wozniak


Make the customer the hero of your story.

Ann Handley


…the Internet has turned what used to be a controlled, oneway message into a real-time dialogue with millions.

Danielle Sacks
Autor do Livro “Fast Company”


In today´s age of Marketing and Web 2.0, a company’s website is the key to their entire business.

Marcus Sheridan
Autor do blog “The sales lion”
Orador de Marketing e Estratégia


The way you can understand all of the social media is as the creation of a new kind of public space.

Danah Boyd
Social Media Researcher


Presentations are the most amazing persuasion tool available in organizations today.

Nancy Duarte
Presidente e CEO da Duarte Design

What makes content engaging is relevancy. You need to connect the contact information with the content information.

Gail Goodman 
Presidente e CEO da Constant Contact

Give them quality. That’s the best kind of advertising.

Milton Hershey
Fundador da The Hershey Chocolate Company

 More contact means more sharing of information, gossiping, exchanging, engaging—in short,in short – more word of mouth.

Gary Vaynerchuk
Autor do livro “THE THANK YOU ECONOMY”


Think about what a user is going to type.

Matt Cutts


For corporate marketers, podcasting is low-hanging fruit.

Paul Gillin
Autor do livro “The New Influencers”


Video is just one part of a marketing plan. It fits certain messages & people better than others.

Steve Garfield
Autor do livro “Get Seen”

Institutions that once had to go through media to deliver information are now themselves media.

Andrew Nachison
Fundador da We Media

Before you create any more “great content,” figure out how you are going to market it first.

Joe Pulizzi & Barrett 
Autores do livro “Get Content, get customers”


If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing.

Guy Kawasaki
Fundador da Alltop.com

 People shop and learn in a whole new way compared to just a few years ago, so marketers need to adapt or risk extinction.

Brian Halligan
Autor do livro “Inbound Marketing”

Understand why and how your audience uses technology and then start trying to align your communications efforts.

Brian Reich & Dan Solomon
Autores do livro “Media Rules!”


Audiences everywhere are tough. They don’t have time to be bored or brow beaten by orthodox, old fashioned advertising.

Craig Davis


 The attention economy is not growing, which means we have to grab the attention that someone else has today.

Brent Leary
Fundador da CRM Essentials

We have embarked upon the world’s largest and longest cocktail party, and every issue imaginable is up for grabs.

Geoffrey Moore
Autor do livro “Dealing with Darwin”

Social media are tools. Real time is a mindset.

David Meerman Scott
Orador de Marketing estratégico
Autor do livro “The new rules of Marketing and PR”

Increasingly, search is our mechanism for how we understand ourselves, our world, and our place within it.

John Battelle

Either write something worth reading or do something worth writing about.

Benjamin Franklin


Search a marketing method that didn’t exist a decade ago, provides the most efficient and inexpensive way for businesses to find leads.

John Battelle
Fundador da Federated Media


For the past 10 years, corporations have been trained that they should use all the different media… But the Internet is becoming the umbrella.

Larry Weber
Autor do livro “Marketing to the social web”

Doing well with blogging is not about writing one key post, it is about performing day after day and helping a few people at a time.

Aaron Wall
Autor do blog SEOBOOK

You can´t expect to just write and have visitors come to you – that’s too passive.

Anita Campbell
Fundadora da Smallbiztrends.com

Word-of-mouth marketing has always been important. Today, it’s more important than ever because of the power of the Internet.

Joe Pulizzi & Barrett 
Autores do livro “Get Content, get customers”


In a way, the Web is like your Hollywood agent: It speaks for you whenever you’re not around to comment.

Chris Brogan & Julien Smith
Autores do livro “Trust Agents”


For business, our Internet love affair was a gift from the gods.

Gary Vaynerchuk
Autor do livro “The Thank you economy”

Corporations must answer questions about why they should be in the blogosphere. Small businesses need to answer questions about why they shouldn’t.

Paul Gillin
Autor do livro “The New Influencers”


Good content should be at the heart of your strategy, but it is equally important to keep the display context of that content in mind as well.

Tim Frick
Autor do livro “Return on Engagement”


No matter what or whom we’re talking about, from movies to chiropractors to books to financial planners, the consumer hankers after specialization.

Susan Friedmann
Autor do livro “Riches in Niches”


The right people to start video blogging are those with a passion to tell a story.

Steve Garfield
Autor do livro “Get Seen”

I am all for conversations. But you need to have a message

Rennee Blodgett
Presidente da Blodgett Communications

Your network is your filter.

Don Tapscott & Anthony D. Williams
Autores do livro “Wikinomics”


When you’ve got people commenting on your stuff or calling you out or challenging you—you have to be prepared to guard yourself from being something that isn’t you.

David Armano
Vice-presidente da Edelman Digital


No matter your sector, chances are that people are already twittering about your products, your brand, your company or at least your industry.

Tim O´Reilly & Sarah Miltein
Autores do livro “The Twitter Book”


What happens online is you are constantly dealing with invisible audiences.

Danah Boyd
Social Media Researcher


 Twitter is not a technology. It’s a conversation. And it’s happening with or without you.

Charlene Li
Autora do livro “Groundswell”


 To trust agents, hyperlinks are the twenty-first-century equivalent of the name-dropper.

Chris Brogan & Julien Smith
Autores do livro “Trust Agents”


Good-bye, Broadcast. Hello, Conversation.

Shel Israel
Autora do livro ” Naked Conversations”


Marketers need to build digital relationships and reputation before closing a sale.

Chris Brogan
Fundador da New Marketing Labs

As you’ve noticed, people don’t want to be sold. What people do want is news and information about the things they care about.

Larry Weber
Autor do livro “Marketing to the social web”


You want to invent new ideas, not new rules.

Dan Heath
Orador de Marketing


Businesses should follow and learn from others successes and failures in order to better understand and predict their own.

Ben Mezrich
Autor do livro “Bilionários acidentais”


Companies are learning that it’s much better to offer customers a place to give direct feedback at their virtual doorstep than to ignore complaints and let them crop up everywhere.

Brian Reich & Dan Solomon
Autores do livro “Media Rules!”


To be successful and grow your business and revenues, you must match the way you market your products with the way your prospects learn about and shop for your products.

Brian Halligan
Co-autor do livro “Inbound Marketing”

Smartphones are reinventing the connection between companies and their customers.

Rich Miner
Parceiro da Google Ventures
Co-fundador do Android


Understand the key factors in the math behind viral marketing, and use those to figure out what it takes to get viral growth.

David Skok
Matrix Partners

You´ve probably got a device on you that can shoot decent video, so what’s stopping you? Capture and share some moments.

Steve Garfiel
Autor do livro “Get Seen”


Think like a customer.


Effective engagement is inspired by the empathy that develops simply by being human.

Brian Solis


From sixdegrees to Friendster to Facebook, social networking has become a familiar and ubiquitous part of the Internet.

David Kirkpatrick
Autor do livro “The Facebook Effect”

We’re all learning here; the best listeners will end up the smartest.

Charlene Li
Autora do livro “Groundswell”


Marketing isn’t magic. There is a science to it.

Dan Zarrella
Social Media Scientist


Holding back technology to preserve broken business models is like allowing blacksmiths to veto the internal combustion engine in order to protect their horseshoes.

Don Tapscott & Anthony D. Williams
Autores do livro “Wikinomics”


The future of business is social.



Keep your eye out for hot topics and trends. The media is constantly looking for timely stories.

Jim Kukral
Orador de Marketing
Autor do livro “Attention!”


Traditional methods of sales prospecting are grossly inefficient.

Jill Konrath
Autor do livro “Snap Selling”


I can take what I learned from writing articles, educate a new audience with a new channel, and leapfrog other companies who aren’t embracing this now.

Brian J. Carrol
CEO da Intouch


By publishing content that shows buyers you understand their problems and can show them how to solve them, you build credibility.

Ardath Albee
Autor do livro “Emarketing Strategies”


Already, companies that speak in the language of the pitch,the dog-and-pony show, are no longer speaking to anyone.

Rich Levine
Co-autor do livro “The cluetrain manifesto”


Authenticity, honesty, and personal voice underlie much of what’s successful on the Web.

Rich Levine
Co-autor do livro “The cluetrain manifesto”


Your organization is becoming hyperlinked. Whether you like it or not. It’s bottom-up; it’s unstoppable

David Weinberger
Autor do livro “Everything is Miscellaneous”


When all you’ve got is a hammer, bad service looks like a nail.

Doc Searls
Jornalista e autor do livro “The cluetrain manifesto” 

Take two ideas and put them together to make one new idea. After all, what is a Snuggie but the mutation of a blanket and a robe?

Jim Kukral
Orador de Marketing
Autor do livro “Attention!”


Recognize that giveaway items serve as silent ambassadors, reinforcing your Expert Identity — choose them carefully!

Susan Friedmann
Autora do livro “Rich in niches”


Money follows passion— not the other way around.

David Siteman Garland


For many businesses, the fear behind their social media reluctance isn’t just fear of failure but of blame and accountability—both individual and collective.

Jay Baer & Amber Naslund
Autores do livro “The New Revolution”


Companies need to lighten up and take themselves less seriously. They need to get a sense of humor.



Until Facebook came along, there was hardly anywhere on the public Internet where you had to operate with your real name.

David Kirkpatrik
Autor do livro “The Facebook effect”


By listening, marketing will re-learn how to talk.

Doc Searls


Companies need connections to their markets to create long-term loyalty.

Charlene Li & Josh Bernoff
Autores do livro “Groundswell”


There’s a lot of fearmongering about “losing control” of your brand online, when, in fact, you’ve got control over as much as you always have: how you present your business and how you act.

Jay Baer & Amber Naslund
Autores do livro “The New Revolution”


Be passionate about the culture and the business, and remain positive, because it inspires others.

Barry Libert
Autor do livro “Social Nation”


Good is the enemy of great… The vast majority of good companies remain just that—good, but not great.

Jim Collins
Autor do livro 


Those who build and perpetuate mediocrity… are motivated more by the fear of being left behind.

Jim Collins


…one way to sell a consumer something in the future is simply to get his or her permission in advance.

Seth Godin
Autor do livro “Permission Marketing”


 In this age of microblogging and two-second sound bites, almost no one has the attention span, or time, to read more than a few sentences.

Tim Frick


Once you have your questions and stories, map them to the buying process—just as your prospect will experience them.

Ardath Albee


What we really need is a mindset shift that will make us relevant to today’s consumers, a mindset shift from telling & selling to building relationships.

Jim Stengel
Director de Marketing da Procter & Gamble


it no longer makes economic sense to send an advertising message to the many in hopes of persuading the few.

Lawrence Light
Marketing Manager do McDonald´s

When you break down all the fluff, there are two ways to promote and market your business: dumber, slower, and expensive — or smarter, faster, and cheaper.

David Siteman Garland
Pivot do “Rise of the Top”


There is no black magic to successfully attracting customers via the Web.

Rand Fishkin
Fundador do SEOMOZ

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